Why Customers Have Cold Feet Over the Cloud Technology
It's no wonder that businesses have "jumped" to the conclusion that the cloud technology is way too risky. Its because of what's on the new today. Before you give your conclusions cloud computing, see to it that you know it well first.
When you have shady business negotiations, complicated ugly quarrels surrounding global jurisdiction, and international agreements that fail to stand, not mention a slew of hacking threats, you really see the point they are trying to make. Business with the cloud is certainly a scary affair. Sure, you're okay with making playlists or building your secret wish list, but that doesn't mean you can conduct business on the cloud because business is a whole different story altogether.
Despite being faced with defeat on two separate occasions, Microsoft has gone to court for a third time in hopes that it would be able to stop US law enforcement from making it hand over the personal information about a foreign national that has been stored on an Irish server to domestic investigators in the US. The decision of the court is being awaited upon with bated breath by various other countries to see how it would affect conventional borders geographically.
Following this, several big names in Australia's retail sector along with a highly respected name in international telecommunications announced that they had been victims of hackers as personal information of their customers had been compromised. Just a couple of days after this, European courts invalidated a data transfer agreement between the European Union and the United States of America owing to the fact that the US declared themselves incapable of meeting the security norms for protection of privacy.
It needs to be kept in perspective that all of this is happening right after the US, Australia, and ten other Pacific countries signed an agreement pertaining to a secret trade agreement which allows them to keep data outside the jurisdiction of member states if need be. These issues are in no way new. The discussion surrounding how appropriate and effective the Patriot Act actually is has been ongoing for years now. In the face of all these risks, you would not be fully justified in blaming a CEO for keeping data safe and secure on a server tucked away secretly in the back of their office.
The cloud definitely presents the possibility of transforming the future both from a business perspective as well as socially. It provides the promise of scalable, fast, efficient, and environmentally sound computing capabilities when utilized the right way. These are just some of the many benefits of cloud computing.
The most pertinent question at this point is where the data needs to be stored. In the scenario that is done overseas, there needs to be a transparent system that regulates privacy and security, and there needs to be some kind of accessible alternative for a solution in case a problem occurs. At this point, the cloud industry cannot afford to wait around for regulation come in its own sweet time.
The starting point should be the presentation of products that would guarantee that data would be kept onshore or provide a transparent system that reveals where the data would go in the event that it is sent offshore, and in case it does go offshore, what kind of laws would regulate this. Cloud service providers should be transparent to their customers so they are fully aware on the kind of service they get. Most definitely cloud technologies would continue to become popular, however many would still be doubtful about its safety if various issues it faced is not addressed.